For TheLittle Wish-Lister
For the little ones with big wish lists, these gifts bring the fun with playful picks made for collecting, creating and imagining.
Character merch
Gift character merch from the year's favorite movies, shows and superheroes. It spans every price point, from budget plushies to high-end interactive toys, so there's something for any budget.
Retailers:
Toys R Us in Macy's, Disney Store in JCPenney, Box Lunch
Collectibles
Gift a collectible from the season's most affordable craze. From sensory squish cubes to soft food-shaped characters, these little treasures are flying off shelves and endlessly trade-worthy.
Retailers:
Box Lunch, HOT TOPIC
Shoes
Back-to-school pairs may already be worn in, outgrown or replaced on the wish list by the newest style. A fresh pair is an easy win that feels both practical and fun.
Retailers:
Kids Foot Locker, Cotton On Kids, Carter's, Journey's Kidz, Famous Footwear, Stride Rite, VANS, Old Navy
Kids activities
Keep little hands and minds busy with gifts made for building, solving, reading and playing. From toys and puzzles to games and books, these picks bring fun beyond the screen.
Retailers:
Build-a-Bear, JCPenney, Macy's
Water bottles
A fresh water bottle is an easy everyday upgrade kids will actually be excited to use. From Owala and Hydro Flask to colorful prints and fun sizes, there’s a style for every personality.
Retailer:
Dick's Sporting Goods
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